BSNL Gains Momentum Amid Social Media Push and Affordable Plans
Deep dive: BSNL porting trends and competitive analysisBSNL, India’s state-owned telecom firm, is becoming more and more popular thanks to a social media campaign encouraging consumers to migrate from major private operators like Jio and Airtel. As mobile tariff rates continue to rise, BSNL’s cheaply priced policies are becoming more appealing. Still, questions surround BSNL’s ability to handle this flood and deal with commercial suppliers.Despite significant government financial support, BSNL’s 4G network expansion is still under development and trails private sector 5G technological advancements. BSNL plans to begin its 5G activities next year; hence, this is a particularly important matter. Examining the company’s market share and balance sheet reveals a definite declining trend over time.
To attract customers, BSNL has recently presented a variety of proposals ranging from 44 to 600. Because these plans are less expensive than those offered by independent telecom companies, cost becomes a major selling point. Experts argue that BSNL has to drastically improve the caliber of its services and connectivity if it wants to retain and grow its customer base. The outrageous cost of 5G deployment has made private companies boost tariffs to increase their average revenue per user (ARPU), so BSNL’s more reasonably priced solutions appeal more.Over the years, BSNL’s financial situation has shown a worrying trend. Previously dominant in profit margins, BSNL’s profitability has clearly decreased. The company’s significant losses have prompted multiple government interventions. Although these relief measures have helped BSNL’s market debt to be lower, the company still struggles to upgrade its infrastructure and enhance its products.Reallocating current employees to other government agencies and eliminating workers under the Voluntary Retirement Service (VRS) program helps BSNL try to bounce back. This reorganization aims to streamline procedures and reduce costs. Notwithstanding these projects, BSNL’s market share is still low, so the company has to perform better if it is to fairly compete with commercial telecom companies.Basically, if BSNL wants to compete with commercial telecom behemoths and restore its previous glory, the company must make significant infrastructure, service quality, and market strategy improvements, even if its cheaply priced policies and government support offer a possibility for recovery.
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