Kissflow lays off 15% of its workforce due to strategic restructuring and performance reviews.


Kissflow, a Chennai-based Software-as-a-Service (SaaS) startup, recently lay off around 15% of its personnel, affecting over 45-50 individuals across multiple departments such as sales, marketing, and product development. This decision reflects a strategic shift in the company’s product focus, as well as the results of its yearly performance assessments.

Details of the layoff

Why did Kissflow begin the layoffs? According to Suresh Sambandam, CEO and co-founder of Kissflow, the firm has shifted from a “land-motion” procurement strategy to a “expand-motion” one geared at expanding client acquisition across its products. This strategic shift resulted in the layoff of around 20-25 individuals. Furthermore, the corporation completed its biennial performance assessments, which resulted in the discharge of an additional 20 employees.

Impact and Severance

How have the impacted employees fared? Before the layoffs, Kissflow employed more than 400 people. people were laid off in India, the United States, and the United Arab Emirates, with the latter two locations losing fewer than five people. The corporation has offered severance compensation and outplacement services to the impacted employees. Sambandam stated that 90% of the laid-off people had already found new jobs, with the other 10% expecting to find new jobs soon.

Company Background and Growth

What does Kissflow provide, and how has it evolved over time? Kissflow, which was founded in 2012, focuses on cloud-based job management tools that need little or little coding. Its solutions are used by over 10,000 customers in 160 countries. The organization maintains offices in Chennai, the United States, and Dubai. Despite the recent layoffs, Kissflow remains focused on its core services and client acquisition techniques.

Financial and Strategic Considerations

How does Kissflow position itself financially and strategically? Kissflow is still a bootstrapped firm that has not obtained any external investment. CEO Suresh Sambandam highlighted that the company will not seek external investment unless market conditions and values improve. The layoffs are part of a larger initiative to streamline operations and focus on the company’s main product, the Low-Code Platform.

Market Context.

What larger market factors are driving these decisions? Kissflow’s layoffs come amid a global slump in the SaaS market, fueled by adverse macroeconomic conditions and the growing influence of artificial intelligence on traditional business models. Other SaaS businesses, like Nasdaq-listed Freshworks, have also implemented layoffs in response to similar constraints.


What should stakeholders learn from these developments? Kissflow’s recent layoffs reflect the company’s attempts to refocus its strategy and improve its performance. While such decisions are difficult, they are intended to ensure the firm’s long-term viability and growth. Investors and stakeholders should keep an eye on how Kissflow manages these developments and capitalizes on new market possibilities in the rapidly changing SaaS industry.

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